Petit Jardin en Ville
Neighborhood: Old City, Philadelphia
Vibe: Refined, Classical, European, Parisian, Elegant, Composed
Good for: Floral and Gardening Services, Gifts, Fresh Flowers
Welcome to Petit Jardin en Ville, a beautiful flower studio located in the heart of Philadelphia's Old City Neighborhood. Petit Jardin en Ville draws its inspiration from Paris, if you couldn't tell already from its French name that translates to "small garden in town". The studio quite literally fits this description, except I would add a few more adjectives such as exquisite and elegant as well.
When I visited the studio, I had the pleasure of meeting Claudia and Vincent, who are husband and wife and also co-owners of the business. Claudia is originally from the Greater Philadelphia Area, but spent years abroad in living in France studying floral design under a prominent local florist. Her husband Vincent is from France and specializes in garden design from his many years of working on his family's orchard. Together, the pair decided to join their creative forces and relocate to Old City, Philadelphia to pursue their dreams of opening a local floral and gardening business. So here we are today.
Petit Jardin en Ville's elaborate exterior is what initially drew my attention to the store. Through my past years in New York and now Philadelphia too, I haven't seen anything quite like it. Claudia mentioned they've experimented with different exterior designs that have proven to be successful with attracting new clients and customers. This taught me to never underestimate the power of a strong exterior and/or window display.
The inside, however, is just as beautiful as the outside. You really can pick up on Claudia and Vincent's classical aesthetics through the colorful arrangements of roses, lavender, and greenery sprinkled in here and there. They also display an impressive set of vintage pieces they've collected during their frequent trips to Paris for inspiration. Between the beautiful florals and quintessentially French design, you really will feel as if you've been transported to Europe when visiting the studio. Aside from flowers, gifts, candles, and vases are also for sale.
In addition to being a retail space, Petit Jardin en Ville offers a number of private services for floral design, weddings and events, corporate services, as well as garden design and maintenance. I was able to also take a peek into their outdoor living showroom located just around the corner. Here, clients can view beautiful garden and patio spaces that can serve as inspiration for custom designs. For now, this showroom is by-appointment only but Vincent is hoping to convert it to a retail space similar to the flower studio soon.
I asked Vincent if he missed living in France, given how vastly different it seems from Philadelphia. He cheerfully proved me wrong, saying that Old City very much feels like a European city, with its quaint sidewalks dotted with many small local shops and historical charm. When you look at it that way, he's right. I'm really excited to see where things go with Petit Jardin en Ville. Between the development of its outdoor living showroom, veteran flower shop, and participation in Philadelphia's local Design District, this independent business has a lot of promise for a bright future.
Speaking of bright, the next time you simply want to brighten up your day or stop and smell the flowers, I encourage you to visit Petit Jardin en Ville. You won't regret it.
For all updates on PJEV, follow them on Instagram at @petitjardinenville