Spruce Lane Shops: Plume and Thread
Neighborhood: Kensington, Philadelphia
Vibe: Free spirited, feminine, quality comfort and leisure
Good for: Women’s wear, leisure wear, sun dresses, fun prints, jogger pants
Meet Plume and Thread, the womenswear apparel brand based near Philadelphia’s Kensington neighborhood. For this post, I’m slightly veering off my usual circuit of local retail, but for good reason – to give you an insider’s view of Plume and Thread’s industrial-chic studio as well as its unique brand philosophy that distinguishes itself from others.
To give you some context on the brand, Plume and Thread (P+T) was created by Jodi Schaff in a somewhat out of the ordinary manner. Jodi comes from a background in landscape design, but always had a natural sense of creativity and valued excellent craftsmanship, which ultimately brought her into the fashion world. Little by little Jodi began to experiment with producing her own clothing, and eventually was noticed by a local store owner who took interest in one of her pieces. The store owner asked Jodi to bring more of her samples of her work to the store, and the rest is history. Years later, here we are in Plume and Thread’s studio discussing her clothing line that is sold in over 300 stores in the country.*
In terms of product assortment, I previewed P+T’s spring line so I was able to peruse a number of beautiful printed maxi dresses, nautical striped shirts, feminine wrap dresses, the most comfortable jogger pants I’ve ever felt, and much, much more. The pieces are very versatile and can be worn on many occasions by a wide audience of both younger and older women. I also must say that the clothes were really a treat for my senses. Visually, the detailed prints and vibrant color palettes kept my eye bouncing from one item to the next, while texturally every piece felt soft and delicate to the touch. It was a unique combination that often gets lost or forgotten about in today’s world of fast fashion and trendy looks. These characteristics are no accident though, as the Plume and Thread brand pride itself on being USA-made, particularly with much of the production taking place within a 5-mile radius from their studio.
Some of the print making takes place in California, but the cutting, sewing and final touches happen in here in good old Philadelphia. Jodi could have easily outsourced this work overseas, like many brands do, but then she wouldn’t have the quality control or level of involvement in her designs that she currently has. She drew an interesting parallel that I had never considered before when she posed the question, “why do people prefer buying produce from their local farmer’s market, and why do people gravitate towards a local flower shop over the supermarket?”. It’s the same reason she goes local with her manufacturers – because she knows them on a personal basis which builds an unparalleled level of rapport and trust. There is no cutting corners with this brand, which I love. Everything is done with thought and intention, hence their motto, “Mindful, Alive, Considerate”.
During my visit, we spent some additional time chatting about the industry as a whole, particularly the importance of integrity in the fashion world and how P+T’s mission is to make women feel strong and their best selves when wearing these clothes. It was uplifting to talk with such like-minded individuals who have similar passions: a love for all things local, an appreciation for high quality design, and a “pay it forward” mentality, since at the end of the day we all care about fashion and want to help each other grow and succeed.
The Plume and Thread ladies were kind enough to send me home with a print maxi dress that I’ve already worn during my trip to Florida. It is perfect for the beach due to its relaxed feel (I’m not kidding, it’s so soft) yet feminine design. Each time I wear it, I’ll be able to reflect upon my visit to P+T’s Kensington studio and all of the interesting things I learned about this awesome brand. I’ll understand the amount of thought, work, and love that went into this dress and smile because it was made right here in the City of Brotherly Love.
Plume and Thread is sold at local retailers throughout the US and Canada (the full list can be found here), and also is developing their e-commerce business. You can follow their Instagram account @plumeandthread for updates on fun product giveaways, the brand’s involvement in the local community, and also visit their site’s blog to read more about Jodi’s unique and inspiring philosophy.
*To read the full article on Jodi’s background and the development of Plume and Thread, visit http://www.philly.com/philly/home/Plume-Thread-Jodi-Schaff-meet-your-maker.html